Tracie Adams
The founder and president of MGC, Tracie Adams is dedicated to delivering innovative marketing solutions that enable healthcare organizations to reach the next level.
The Bio
Tracie Adams is a Marketing Leader who collaborates with senior managers, investment funds, and entrepreneurs to drive growth. She leads and provides expertise for market assessments, diligence processes, product launches, brand development, and go-to-market strategies.
After spending nearly two decades in the healthcare industry, Tracie knows what it takes to succeed. Her experience is in driving customer conversions, increasing market share, accelerating new product launches, and delivering results to the bottom line. Tracie’s emphasis on the clinician and healthcare setting ensures solutions are viable and successful resulting in new market innovations.
During a distinguished tenure at Baxter, Tracie led their most profitable business unit to unprecedented levels of growth. She oversaw numerous successful product launches across pharmaceuticals and medical devices/software, consistently exceeding expectations. Prior to her time at Baxter, Tracie worked at Abbott Laboratories and oversaw efforts in diagnostic markets.
Tracie holds an MBA from Lake Forest Graduate School and a Bachelor of Science, Finance from Northern Illinois University. She lives just outside Chicago with her husband and children. They recently got a puppy.
