The Market
Pharmaceuticals / IV Drugs
Our Services
Branding
Value Proposition
Pricing Strategy
Market Assessment
Market Research
Customer Segmentation & Targeting
Marketing Program Development
The Challenge
The business launched a product a year ago and was not realizing the planned market adoption due to a number of challenges. The product line was viewed as a “generic” with limited differentiation or clinical superiority, and also had a limited indication.
The product performance of this launch was key given like products coming in the pipeline.
The Solution
mGc collaborated quickly with the leadership team to identify three areas of focus to accelerate growth. We were able to tap into credible customer experts to validate the challenges and the solutions. The first element was strengthening the brand and market position by elevating the key VALUE elements and outcomes the product delivered to the customer.
We collaborated with their creative agency to vet approach and reccomend branding elements. Secondly, we put more rigor behind the pricing strategy to justify the value of a room temperature premix injectable product offering.
Lastly, we streamlined implementation and identified opportunities to drive customer acceptance. mGc’s extensive expertise in the industry led to fast solutions accelerating the product launch performance.
Our Impact
Increased Market Share
Increased Customer Acceptance
Improved Perception and Position in the Market
PRODUCT RELAUNCH & BRANDING
Standing Out in the Crowd
