The Market
Pharmaceuticals, Generic Injectables
Our Services
Market Assessment
Market Research & Customer Insights
P&L Maximization
Go-To-Market Approach
The Challenge
A small start-up was looking to grow and expand into new markets. With limited resources, they needed help figuring out what efforts would drive the largest returns on their investments.
The Solution
mGc's expertise and knowledge of the hospital market and generic injectables proved to be a sound collaborator on this project. We provided input regarding product selection and development and jumped in to understand our partner's capabilities and goals.
We developed a framework for assessing molecules and prioritizing investments. Additionally, our customer network enabled fast perspective and insight to ensure there was a clear unmet need being addressed or product attributes that were critical to success.
We also analyzed cost positions and predicted what it would take to win GPO awards and access to large customer contracts. We provided expertise on what investments to make. Upon product availability, we will again collaborate with this company to execute the product launches and drive results.
Our Impact
Product Development
Plan Completed
Well Positioned for Growth
![](https://static.wixstatic.com/media/a0cee09d01e946c3a84a1591898cc21d.jpg/v1/fill/w_980,h_653,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a0cee09d01e946c3a84a1591898cc21d.jpg)
PRODUCT PIPELINE DEVELOPMENT
Growing a Start-Up
![](https://static.wixstatic.com/media/fe94e7_c939d9ebd08144f899eb720d1a1bf349~mv2.jpg/v1/fill/w_651,h_434,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/fe94e7_c939d9ebd08144f899eb720d1a1bf349~mv2.jpg)